THIS TITLE IS
AI GENERATED

Motion Design | Brand Identity

Sponsorship

European Union | ECHO Academy

Role

co-Graphic Designer | Project participant

About

Our campaign focused on the impact of AI on the arts and specifically on the ways in which AI is presented as capable of replicating, and eventually replacing, human creativity.

Detail

We believe that the generative capabilities of AI are used as an excuse to keep defunding the cultural sector. For this reason, our campaign worked on two levels.

First, we issued a call (represented by an online petition) for stopping the defunding of culture in the Netherlands and asked people to standby the side of creative professionals.

Second, we organized a music event at Cinetol Amsterdam to give the audience an experience of how the generic replications thatAI-generated art is comprised of lack a fundamental emotional core inherent in live human-to-human artistic exchange

Tool

After Effect | Illustrator | Photoshop