OTHER SIDE OF IMAGINATION

Exhibition Design | Brand Identity

Client

Artpink Academy

Role

Graphic Designer team leader

About

Bên Kia Tưởng Tượng (The Other Side of Imagination) is the annual graduation show from Artpink Academy in Vietnam. This year's edition marks a significant shift in Artpink’s journey of training students in art and design who aspire to study abroad.

The exhibition identity goes beyond the core Artpink branding by introducing a flexible, easy-to-apply pattern system. However, it still maintains a strong connection to the original identity through the continued use of Artpink’s iconic typeface and its signature red-and-white color palette.

Tool

Illustrator | Photoshop

Lineup post

Invitation card

Facebook Event post