Context and Challenge
IFFR International Film Festival Rotterdam is a world leading film festival, with its visionary programming and forward-looking initiatives. They are a vital hub for both film professionals and film lovers. IFFR came to studio 75B with an ambition of rebranding their in-house brand, to better align with their fun, expressive and innovative festival identity.
Solution and Design
The campaign captures the expressive spirit of IFFR by using layers of vivid colors to show energy and a feeling of wildness. The idea revolves around creating an abstract pattern system that draws inspiration from the characteristic stripes of the festival's emblematic tiger. These patterns illustrate the mysterious presence of the tigers in the forest, signifying curiosity and exploration.
